Launch those heavier shads with power and accuracy with a great addition to the Prism X casting rod range.
Hit the casting sweet spot with this highly-capable, medium-weighted casting model Prism X rod.
Get your light weight lure fishing technique down to a tee with the beautiful Prism X Casting Rod
Finally a mat designed specifically for pike!!! featuring a full length zip which allows you to zip the pike up and transport it to the water without the risk of it slipping out the mat
Entice them few extra bites by mounting your favorite jellies onto the skirted finesse jig heads
Traditional jig heads are far from ideal in weedy / snaggy scenarios, in these situations look no further than the Bulletz weedless jig heads
Create the perfect Ned Rig with the Finesse Shrooms Ned Rig Heads
Ideal for getting a scent trail into the water and boosting the pulling power of your deadbaits
One of the most versatile medium sized lure rods ever created, giving you the ultimate compromise between an awesome rod and an unbelievable price
An improved version of Westins original W3 Powercast designed to meet the demands of the modern predator angler